Works In Progress

I am currently in the process of helping “Above The Grind: Personal Training” owner and operator, Sarah Perciaccante, develop her brand. This includes logo and branding guidelines, as well as website design, social media, and merchandise.

This is an ongoing project that will be updated as it progresses.

Logo progression for “Above The Grind: Personal Training”. Inspiration came from the idea of rising above normal ideas of health and wellness. The goal is to provide holistic wellness to clients that transcends preconceived notions of fitness. With this in mind, clients are encouraged to rise above and reach their peak with “Above The Grind”.

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