The Adventure Collection

Spring

2025

Expanding the product portfolio of the brand Baboon To The Moon

Baboon To The Moon is a bags brand focused on travel for the “slash” generation - a generation of people who aren’t defined by one label. B2TM's mission is to make the world more colorful, with a core belief of getting lost and staying curious. They inspire and are inspired by those who challenge the status quo and actively seek out the path less traveled. Baboon To The Moon products are prepared for any adventure, wherever it takes you.

Understanding Brand and User

Developing the Shoe